Legacy brand Eng Bee Tin Chinese Deli has collaborated with PLDT Enterprise to embrace technology, innovation and digital transformation.
“Innovation has been at the heart of Eng Bee Tin’s success, and technology has played a pivotal role in our ability to evolve,” said Royce Gerik Chua, vice president of operations at Eng Bee Tin. “From humble beginnings as a family-run deli, we have grown into a nationwide brand, made possible by strategic partnerships with technology providers like PLDT Enterprise. By leveraging the right digital tools, we can optimise operations, streamline logistics, and expand our reach across the country.”
Digital transformation
PLDT Enterprise provided Eng Bee Tin with fixed-line and wireless connectivity, cloud-based applications, and cybersecurity measures.
These tools have enabled Eng Bee Tin to provide free Wi-Fi for customers, GPS tracking for logistics, 24/7 CCTV monitoring and off-site recording for all branches, build interconnected IP PBX systems, offer live inventory monitoring for branches, utilise business intelligence software, and maintain a presence in online marketplaces.
“Eng Bee Tin’s journey reflects the power of digital transformation in empowering SMEs to thrive in today’s fast-evolving landscape,” said Dennis Magbatoc, customer relationship management Head – National SMBis, PLDT Enterprise. “Our commitment is to provide enterprises with the tools and solutions they need to navigate digitalisation, enabling them to optimise their operations and deliver enhanced services to their customers.”
