With deep-fake celebrity endorsement scams seeing a 22% rise last year alone, experts at AI prompt management tool AIPRM have provided insights on spotting celebrity impersonation scams and tips to strengthen security posture online.
"Deep-fake impersonation scams are expected to grow this year, driven by the advancement of AI technologies. That's why understanding these warning signs is crucial in keeping you and your loved ones safe, Christoph C. Cemper, founder of AIPRM, said.
Deep-fake celebrity endorsement scams
To prevent being victimised by deep-fake celebrity endorsement scams, AIPRM urges internet users to examine images or videos for suspicious features like distortion or blurriness, inconsistencies in lighting, or unnatural placement of reflections.
Users should also look for unusual phrasing, grammar mistakes, or inconsistency in tone, which are indicators of AI-generated text lacking the human touch.
Deep-fake scams also use a sense of urgency to play on emotions and pressure people into complying. AIPRM reminds people that it is best to avoid engaging with the scammer's request and report it to local fraud and cybercrime centres.
Fighting back
"If this does happen, I recommend alerting your bank immediately to report any financial loss and getting them to cancel payments or freeze your account. Report the scam to your local Centre for Fraud and Cybercrime," Cemper said.
He also encourages raising awareness by informing friends, family, and colleagues about the scam.
"It can help prevent others from falling victim to similar fraudulent schemes, making it more difficult for scammers to succeed," he concluded.
