Fynd, an AI-native retail technology company backed by Reliance Retail Ventures Limited, has announced its entry into Indonesia to empower Indonesian retailers and fashion brands to achieve scalable, AI-driven growth.
"Indonesia doesn't need incremental e-commerce tools — it needs modern retail infrastructure," said Ronak Modi, chief business officer - Global, Fynd.
"Our entry into Indonesia is about enabling the entire value chain with AI — from design and garment creation to unified commerce and intelligent fulfilment. By partnering with APGAI and bringing our AI-native platform to the market, we aim to help Indonesian brands scale faster, operate more efficiently, and compete confidently on a global stage."
AI-driven retail transformation in Indonesia
Fynd will leverage its integrated AI-native commerce platform to enable brands and retailers to integrate in-store, online, design, production, and supply chain solutions. Its offerings include:
- Fynd's StoreOS delivers advanced POS, Endless Aisle, and Clienteling features that enhance retail operations and customer engagement.
- Storefront provides scalable, brand-focused e-commerce experiences.
- Konnect brings seamless plug-and-play integration with Shopee, Lazada, TikTok, and other marketplaces, enabling sellers to manage all marketplaces from a single unified dashboard.
- Warehouse Management (WMS) and Transport Management (TMS) systems streamline inventory and fulfilment.
Fynd Create, a design and production innovation layer that offers Design-as-a-Service, Garment-as-a-Service, and AI-powered photoshoot capabilities.
Fynd also partnered with the Asosiasi Pengusaha Garmen dan Aksesoris Indonesia (APGAI) to support digital transformation, modernise design and production workflows, and enhance omnichannel infrastructure for Indonesia's garment and accessories sector.
Indonesia, the largest e-commerce market in Southeast Asia, accounts for over half of the region's total online transaction value.
