Gulf Marine, a global supplier of marine lubricants, has selected GROW with SAP to power its digital transformation journey.
From previously relying on disconnected systems, Gulf Marine tapped GROW with SAP for a unified digital foundation to enhance efficiency as it expanded globally.
Digital transformation
By leveraging GROW with SAP, Gulf Marine was able to transform its operations, enhance efficiency, and improve customer satisfaction. The standardised framework, tools, and guidance provided by SAP played a crucial role in this digital transformation journey.
“As a global business headquartered in Singapore, managing marine operations across multiple branch offices worldwide, we needed a more connected and scalable foundation to bring our business into the digital age – covering finance and sales, supply chain, and procurement functions,” said Joey Chua, director of Digital and IT Transformation, Gulf Marine.
“With GROW with SAP as our digital backbone, we have laid the foundation for an agile, data-driven future built on innovation, resilience, and operational excellence,” Chua reassured.
Successful implementation
Since implementing GROW with SAP’s solutions, Gulf Marine has achieved significant improvements. These include improving on-time delivery by up to 30%, enhancing customer satisfaction by up to 15%, reducing finance costs by up to 5%, and increasing operating income with profitability visibility by 10-15%.
Eileen Chua, managing director, SAP Singapore, said, “GROW with SAP offers a standardised framework, tools, and guidance, enabling companies like Gulf Marine to continuously evolve as they grow – deploying new digital capabilities and simplifying global operations. By standardising core processes across headquarters and subsidiaries, they gain real-time visibility, automate manual tasks, and steer the business with greater speed and decision-making confidence.”
