Customer platform HubSpot introduces Loop Marketing, a powerful AI-driven playbook. This innovative tool is designed to equip businesses with practical strategies for growth and competition in the AI era, enhancing the traditional marketing funnel.
"The old marketing funnel assumed customers would come to you. They visit your website, read your blog and convert on your terms," said Kipp Bodnar, chief marketing officer at HubSpot. "Now the funnel isn't flowing, and the old playbook is broken. Loop Marketing is fundamentally different. It meets customers everywhere they are, uses AI to personalise each message at scale, and turns every interaction into a learning opportunity that makes the Loop stronger."
Loop marketing
HubSpot introduced the Inbound Marketing methodology in 2006, which helped shape how people discover and buy from brands online. In the AI era, HubSpot has developed the Loop Marketing playbook, a dynamic tool that guides business growth by leveraging AI and machine learning capabilities.
Loop Marketing begins by helping businesses establish a strong brand identity. It then uses AI to craft personalised brand messages based on comprehensive customer data, including CRM records, call transcripts, and website behaviour.
It also helps organisations amplify their message by diversifying content across different social channels, such as TikTok, Reddit, podcasts, and where AI provides answers. Lastly, the tool leverages AI to measure, predict, and adapt strategies in real time.
"When humans and AI work together in the Loop, businesses grow in days instead of months, creating deeper connections with messages that feel personally crafted, lower acquisition costs through smarter targeting, and continuously improve as AI learns from every interaction," said Bodnar.
