Ministry of Tourism of the Republic of Indonesia unveils the MaiA artificial intelligence system (Meticulous Artificial Intelligence of Indonesia) as part of the country’s priority Tourism 5.0 program. It aims to improve the quality of national tourism services with adaptive, innovative technology that focuses on travellers. The platform is available through indonesia.travel and marks a new chapter in Indonesia's digital tourism evolution.
Indonesia’s Minister of Tourism Widiyanti Putri Wardhana said, "The launch of MaiA is the actual implementation of the government's commitment to establishing a smart, inclusive, and sustainable tourism ecosystem."
MaiA
MaiA serves as a digital travel companion that understands travellers' needs, helping them discover travel inspiration, create instant routes, and accompany them as they explore Indonesia with greater confidence and comfort.
MaiA aims to connect travellers with Indonesia's culture, experiences, and stories. It aims to serve as an intelligent curator and a digital travel companion that can personalise destination recommendations, automatically create itineraries, serve as an interactive map, and provide destination summaries available in multiple languages.
With tourists increasingly seeking personal, efficient, and easily accessible travel experiences, Minister Widiyanti adds that the technology responds to shifting global traveller behaviour.
“This is our step toward shaping tourism that is not only beautiful to behold, but also intelligent and inclusive for all," said Minister Widiyanti. “Let us welcome MaiA as a step forward toward a more adaptive, competitive, and world-class future for Indonesian tourism.”
