Malaysian real estate investment firm Pelaburan Hartanah Berhad (PHB) has chosen GROW with SAP to drive digital transformation and address increasing digital challenges, such as ageing and fragmented systems.
“It was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,” said Mohamad Damshal Awang Damit, PHB Group managing director/ chief executive officer.
GROW with SAP
GROW with SAP aims to provide a standardised framework, tools, and guidance to modernise core business operations, enabling PHB to consolidate its operations into a single, cloud-based enterprise resource planning (ERP) environment.
The solution integrates finance operations with contract and lease management, delivering real-time insights, streamlined workflows, and automated compliance with Malaysian accounting standards.
It aims to improve PHB’s data accuracy, reduce operational risk, and enable faster decision-making.
“With GROW with SAP, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform,” Damit added.
“PHB’s decision to adopt GROW with SAP underscores how leading organisations in Malaysia are embracing cloud innovation to stay ahead,” said Vipin Chandran, managing director, SAP Malaysia. “With GROW with SAP, PHB gains the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control.”
PHB plans to go live with the new platform by January 2026, with future ambitions to explore AI-driven insights and automate processes such as Procure-to-Pay.
