Progress has announced the latest AI innovations in the Progress Sitefinity content management platform, empowering marketers to create, manage and optimise content more efficiently, delivering faster, easily personalised digital experiences across multiple touchpoints.
“AI is revolutionising what is possible in creating digital content and experiences, and any organisations not using these capabilities will be at a significant competitive disadvantage,” said Loren Jarrett, EVP & GM, Digital Experience, Progress. “Sitefinity is at the forefront of innovation, empowering marketers, developers and content teams with the most advanced tools so they can deliver digital experiences that will enable them to compete and win in an AI-driven world.”
Sitefinity 15.3
Sitefinity 15.3 claims to provide the following:
∙ Packaged AI Services: With embedded AI within the Sitefinity environment, users can maximise customisable GenAI-powered functions to summarise content, improve writing, personalise messages and generate tag suggestions.
∙ AI-Enhanced Media Search: Users can search for images using natural language descriptions to enable faster, more intuitive access to the right visual
∙ Azure AI Translator Integration: AI-powered translation is integrated within Sitefinity for better accuracy and efficiency.
∙ AI-Based Content Optimisation: Users can customise options for AI-driven text enhancements for enhanced content refinement.
∙ Enhanced integration with BI systems in Sitefinity Insight CDP: Users can export a full set of marketing data in the Parquet format to external BI tools or data lakes for sophisticated analysis and application of custom AI models.
“We’re looking forward to the latest AI advancements in Sitefinity and the productivity we’ll gain. The commitment of Progress to continuous innovation has been a game-changer for our team,” said Kathleen Trainor, executive director of Tourism Barrie.
