Adyen’s 2025 Annual Retail Report reveals that 38% of APAC consumers now use AI to shop.
Consumers say that AI influences their purchase decisions faster than anyone else (63%). AI also serves as a search tool for 62% of APAC consumers, and 59% are now open to making future purchases using AI.
“The introduction of AI in shopping has created new shopper journeys that are more exciting than ever. From it, we see an emergence of new consumer behaviours — one characterised by personalisation and convenience,” said Warren Hayashi, president, Asia Pacific, Adyen.
AI adoption in the retail sector
The poll of 41,000 consumers across 28 markets, including Singapore, Australia, Hong Kong, India, Japan and Malaysia, also revealed that shopping with AI is most common among Generation Z (ages 16 to 27). In Malaysia and Hong Kong, 74% and 64% of Gen Z shoppers use AI, respectively.
“Retailers generate vast amounts of payment data through their daily operations, presenting a substantial untapped opportunity,” said Hayashi. “Where AI comes into play is to drive conversions at scale.”
Hayasi shared that Adyen has launched an AI-powered payment optimisation solution called Adyen Uplift “to help retailers identify genuine shoppers at scale, and fly them through checkout securely and with minimal friction.”
Safer payments
However, 26% of APAC consumers worry about fraud and scams. To prevent fraud, one in five don’t enable their devices to remember their payment details.
On the other hand, 40% of retailers in APAC use AI to help prevent fraudulent transactions in their stores.
“By training AI on the thousands of transaction data retailers process each day, it can spot anomalies, identify patterns, and predict fraud attempts – ultimately ensuring consumer trust and protecting retailers’ hard-earned revenue,” Hayashi said.
