Salesforce has expanded its Salesforce Startup Program into Malaysia and the Philippines to help startups in both countries build, grow and scale.
Arundhati Bhattacharya, president & CEO, South & Southeast Asia, Salesforce, said, "With a thriving innovation ecosystem and a young, digitally-savvy talent pool, Malaysia and the Philippines are ideal launchpads for startups seeking to scale local ideas into global impact. The expansion of our Startup Program into these markets equips promising startups with the necessary support to solidify their business foundation, accelerate growth, and ultimately, find success at scale."
Salesforce Startup Program
The Salesforce Startup Program provides Malaysian and Filipino startups with access to Salesforce's AI-powered products, mentorship opportunities, joint go-to-market initiatives, and a community dedicated to their growth.
Salesforce has been actively serving both countries, with companies such as the University of Nottingham Malaysia, Maxicare, Converge ICT Solutions, and PLDT successfully implementing Salesforce CRM and AI technologies to facilitate their digital transformation.
Startups based in the Philippines and Malaysia can apply to join the Salesforce Startup Program via the official program website. All applicants will undergo weekly evaluations before being eligible for onboarding.
Since its inception in 2021, the Salesforce Startup Program has supported a community of over 435 startups. The program is currently operating in five markets across South and Southeast Asia, following earlier launches in India, Singapore, and Sri Lanka.
