Snowflake has expanded its AI Data Cloud for Manufacturing to serve the automotive industry, aiming to accelerate digital transformation and drive AI-driven innovation.
Fundamental transformation
The automotive industry's fundamental transformation generates massive volumes of data. Snowflake's data sharing and AI capabilities enable industry stakeholders to collaborate on vehicle development, optimise production processes, and leverage real-time data insights.
"Snowflake's platform has increased CarMax's ability to navigate the unique challenges of the used car market," said Abhi Bhatt, VP of Data & Analytics Engineering at CarMax.
"By modernising our data platform with Snowflake, we've enhanced our agility to respond quickly to market changes, improved our data coverage, and enabled delivery of a more seamless customer experience. Snowflake's platform provides the scalable and AI-ready foundation to continue innovating and leading in the automotive retail space," Bhatt said.
Enabling innovation
Snowflake claims to enable automotive businesses to integrate data and connect silos across the automotive lifecycle and leverage a scalable and performant platform for connected vehicle data.
It aims to drive new revenue opportunities through data monetisation and enhanced customer experiences, unlock and scale advanced analytics with AI/ML capabilities, and optimise supply chain resilience and operational efficiency.
