Fri, 15 May 2026

Study finds APAC markets lead data optimisation for AI

Image by Eden Moon from Pixabay

NetApp‘s second annual Data Complexity Report reveals four APAC markets: India, Japan, Singapore, Australia, and New Zealand (A/NZ) are among the leading markets in data optimisation for AI.

Most (73%) of APAC respondents said their business data is fully or mostly optimised for AI, slightly above the global average. 

Figure 1: The majority of the respondents in India, Japan, Singapore and A/NZ have fully or mostly optimised their data to make AI effective or competitive

AI and data management

The study also brings to light a pressing need that 40% of technology leaders globally believe their companies will require significant investment in AI and data management by 2025.

Moreover, two-thirds of global companies report that their data is either fully or mostly optimised for AI.

Gabie Boko
Gabie Boko

“2025 is shaping up to be a defining year for AI, as organisations transition from experimentation to scaling their AI capabilities,” said Gabie Boko, chief marketing officer of NetApp. “This year’s Data Complexity Report shows that businesses are making significant investments to drive innovation and efficiency, but these efforts will succeed only if global tech executives can address the mounting challenges of data complexity, security, and sustainability.

Boko believes that businesses must set their sights on intelligent data infrastructure and unified data storage to fully unlock AI’s potential.

Data complexity report

The quantitative research study, commissioned by NetApp in partnership with Wakefield Research, was conducted in November 2024 among 1,300+ IT executives in 9 markets: the US, EMEA (UK, France, Germany, Spain), and APAC (Australia/New Zealand, Singapore, India, and Japan).

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