Over 70% of IT decision-makers in the Asia Pacific region admit they lack control over their IT costs, according to Crayon’s IT Cost Optimisation study conducted by Sapio Research.
The survey on 500 IT decision-makers in companies with more than 200 employees across APAC also found that 66% of APAC organisations recognise the importance of FinOps and cloud cost optimisation, but 78% admit they still lack full visibility into their IT spend.

Rhonda Robati, EVP APAC, at Crayon said: “Working with hundreds of enterprises across APAC, it’s clear that many businesses are grappling with uncontrolled and unexpected costs, missed renewals and opportunities, as well as AI governance risks. Cost optimisation isn’t about cutting, it’s about gaining control, surfacing risks early, and ensuring investments deliver long-term value and business outcomes.”
IT Cost Optimisation
The study also found that over half (58%) of organisations found AI-driven automation key to cost savings. However, 45% say AI spend and governance is a top cost-optimisation challenge.
It also revealed that most APAC organisations (69%) have FinOps practices in place (versus 62% globally). However, only 22% have a fully integrated FinOps strategy.
“For the growing number of businesses hungry for AI and innovation, reducing IT costs can be a winning strategy, freeing up budget to invest in AI and automation,” said Robati. “Effective IT cost optimisation starts with visibility and control. Organisations need to take charge of their spend and build frameworks that manage not only costs but also AI-related risk, helping them achieve both AI and sustainability goals. With FinOps, businesses can unlock the financial agility needed to drive innovation, reduce costs, and maximise the long-term value of their technology.”
