Adobe has launched product innovations to enhance Customer Experience Orchestration (CXO) in the Artificial Intelligence (AI) era.
"Adobe is uniquely positioned to empower brands to thrive in a new era of AI-driven customer experience — delivering real-time, hyper-personalised engagements that drive growth, deepen customer loyalty, and unlock new opportunities in an increasingly competitive digital economy," Shashank Sharma, senior director, Digital Experience, South East Asia & Korea, Adobe, said.
CXO innovations
CXO combines creating and developing seamless and connected customer experiences across all touchpoints and channels powered by generative and agentic AI.
To enhance CXO, Adobe has introduced Adobe Experience Platform Agent Orchestrator, which aims to help businesses manage AI agents across Adobe and third-party ecosystems.
Adobe is also expanding its generative AI platform to integrate commercially safe AI models via Adobe Firefly across workflows and applications. This expansion brings new capabilities to Adobe GenStudio, optimizing the content supply chain.
Adobe has also established strategic partnerships with industry leaders, including Acxiom, Amazon Web Services, Genesys, IBM, Microsoft, Publicis Groupe, RainFocus, SAP, ServiceNow, and Workday. These partnerships are aimed at enhancing AI agent interoperability and driving unified customer experiences.
"Adobe is uniquely positioned to guide companies to a dynamic era of Customer Experience Orchestration, where creativity and marketing come together with AI to deliver true one-to-one personalisation at scale," said Anil Chakravarthy, president of Digital Experience Business at Adobe. "We are delivering numerous innovations built on Adobe's AI platform to boost the capacity of teams and help them drive the most impactful customer experiences, empowering businesses across industries to capture this massive opportunity."
