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Home Technology Big Data, Analytics & Intelligence

AI Appreciation Day: Exploring the promises and pitfalls of voice AI

FutureCIO Editors by FutureCIO Editors
July 8, 2025
Photo by Photo By: Kaboompics.com: https://www.pexels.com/photo/a-woman-in-white-long-sleeve-shirt-looking-angry-while-having-a-phone-call-6028583/

Photo by Photo By: Kaboompics.com: https://www.pexels.com/photo/a-woman-in-white-long-sleeve-shirt-looking-angry-while-having-a-phone-call-6028583/

As "Artificial Intelligence (AI) Appreciation Day" approaches, Natalie Rutgers, VP of Product, Deepgram, highlights the exciting possibilities and opportunities of using voice AI.

Natalie Rutgers
Natalie Rutgers

"Artificial Intelligence Appreciation Day is an easy day to celebrate given the pace of innovation we're witnessing across the AI landscape — from generative art to predictive analytics to robotics. Nonetheless, among all the buzzy advancements, voice AI continues to emerge as the most exciting and impactful, particularly for enterprises," Rutgers said.

Voice AI

She added that voice AI can transform the way various sectors operate.

"This is especially true across industries like quick-service restaurants (QSRs), hospitals, banks, and any business that depends on natural conversation, a help desk, or contact centre to help ensure a positive customer experience (CX). Of course, not only do customers benefit. Voice AI is making conversations faster, more natural, and less frustrating for everyone involved, including employees. Voice is how we connect as humans, and now, it's becoming one of the most critical factors in how businesses connect, too," explained the Deepgram executive.

Word of caution

However, amidst the transformative potential of voice AI, it's crucial to be aware of the cautionary note sounded by the Federal Trade Commission against the use of AI-enabled voice cloning.

"Voice cloning systems are generally built on large training sets composed of people's real voices. Since many of these systems are commercially available or even open-sourced, they can be easy for anyone to access, equipping people with a powerful tool to replicate human voices in a way that is hard to detect by ear," the Office of Technology and Division of Marketing Practices of the Trade Commission noted.

 AI Appreciation Day

 Celebrated every July 16, AI Appreciation Day serves as a platform to acknowledge the role of AI in our daily lives and its transformative impact on various industries worldwide.   

"On AI Appreciation Day and all year long, if you're trying to figure out which AI trends are worth watching, voice should be at the top of your list," Rutgers said.

Related:  APAC retailers buy into intelligent future but yet to realize AI's full potential
Tags: Artificial IntelligenceDeepgramdigital transformationVoice AI
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