New data from Criteo shows that shoppers across Southeast Asia (SEA) continue to rally around double-day sales events such as 10.10, 11.11, and 12.12. Brands have recorded triple-digit sales increases across all key retail categories in the region, indicating significant growth potential during these events.
Sukesh Singh, managing director (SEA), Criteo, reminds businesses to leverage “data-driven insights and innovative solutions to turn these peak moments into meaningful growth opportunities.”
“The impressive performance of Q4 double days across Southeast Asia underscores its growing significance in the regional retail calendar,” said Singh. “This is noteworthy, especially in the face of inflationary pressures and cautious consumer sentiment throughout the region, highlighting how shoppers across the region remain engaged when value and relevance align.”
Double-day sales
Criteo’s Q4 2024 Double Date Shopping Review across SEA showed strong growth, with significant year-over-year gains and a surge in new customer acquisitions.
Across SEA, revenue increased 9.6%, transactions increased 6.5%, and traffic grew 6.4% year-on-year. The average basket value across Q4 double dates combined rose to 14%. revealing how shoppers buy more and spend more per order.
Making the most of the momentum
Data shows that Q4 remains one of the most significant opportunities for retailers and brands to drive revenue and long-term customer growth.
To make the most of the quarter’s momentum, brands should focus on key strategies such as planning for early discovery and intent-building, driving higher basket value through smarter merchandising, and customising campaigns to category- and market-specific nuances.
The insights are based on selected retail activity data from Criteo’s network of over 7,600 brands and retailers globally, including more than 2,000 in the Asia Pacific.
