Booking.com's The Global AI Sentiment Report 2025 revealed that respondents in the Asia Pacific (APAC) region showed the highest willingness to integrate AI into their daily lives, with 41% using AI for education and a similar share for transportation.
It also revealed that the region ranked 2nd globally in enthusiasm and familiarity with AI (95%), next to Latin America (LATAM) (98%).
AI and travel
AI has been proven helpful in travelling, with 65% of consumers expecting autonomous trip planning to go mainstream soon; 67% have already used AI in some aspect of travel.
Travellers most often use AI to research destinations and the best time to visit (38%), find local experiences or cultural activities (37%), and receive restaurant recommendations (36%) during trip planning. AI assistants are becoming a trusted source for planning travel (24%) than colleagues (19%) or influencers (14%).
During the trip, travellers use AI tools for translation capabilities (45%), in-destination activity suggestions (44%), restaurant recommendations (40%), and navigating unfamiliar locations or transport systems (40%).
After returning home, 38% of respondents use AI for photo editing.
Travellers express that AI significantly enhances their travel experiences, making it easier and more efficient (66%). It helps them steer clear of overcrowded destinations or peak travel times (71%), and discover experiences that positively impact the local places they visit (60%).
"Generative AI represents one of the most significant technological shifts of our era, fundamentally reshaping how consumers engage with the world around them. As this technology matures, it's not only transforming how companies like ours anticipate and meet evolving customer needs, it's also raising the bar for what travellers expect from every interaction," says James Waters, chief business officer at Booking.com.
