Forrester's recent Consumer Insights: Trust in AI in Asia Pacific, 2025, reveals that 19% of online adults in Singapore report a low understanding of AI technology, despite almost half (49%) in the country now using generative AI.
"Singapore's digital momentum is clear, yet trust in AI remains fragile," said Leslie Joseph, principal analyst at Forrester. Consumers here are pragmatic. While they see the promise of AI, they expect organisations to lead with transparency, security, and responsible innovation. Addressing knowledge gaps through education, along with transparent disclosure and strong safeguards, will be key to building durable trust and unlocking the next stage of AI-powered growth."
AI knowledge and trust gaps
The studyfound that in Singapore, only over a quarter (26%) claim to be AI-knowledgeable. This underscores the crucial role of education in driving confident and informed adoption of AI.
Some24% of online adults in Singapore view AI as a serious societal threat, while 20% agree that AI is biased, and 74% of respondents are most worried about online scams.
The study found that Singaporeans view their national government as the most reliable institution for AI governance, with 41% trusting the national government to manage AI risks.
Building trust
The report urges Singaporean organisations to establish trust by focusing on consumer education and awareness about the use and risks of AI. It also emphasises the importance of implementing robust security protocols.
According to the report, early adopters who proactively address trust issues, communicate the value of AI, and collaborate with regulators to define standards and protections will gain a market advantage and trust amid growing adoption of AI.
