HubSpot unveiled the first CRM connector for Anthropic's Claude, allowing each customer to bring their unique HubSpot context into Claude. The integration aims to enable teams to generate personalised AI insights, create visualisations like charts and graphs, and take action on insights directly within HubSpot.
"The HubSpot connector makes Claude more useful for our customers by grounding its responses in real context from their business," said Karen Ng, EVP and head of Product at HubSpot. "It's a simple, powerful way to get insights you can trust, wherever you work. And it's another step in making advanced AI accessible to every business."
"Claude is designed to reason through complex questions and deliver thoughtful, conversational answers," said Scott White, head of Product at Claude.ai. "With the HubSpot connector, customers can bring their real-time CRM context into Claude, making it more valuable for HubSpot-powered teams looking to gain insight and take action."
Privacy and security
The connector ensures users only see CRM data they're authorised to access. Anthropic does not use data shared through HubSpot to train its models except when customers provide feedback or opt into training.
The HubSpot connector for Claude is available now to all HubSpot customers across all tiers with a paid Claude subscription (Pro, Max, Team, or Enterprise) as part of HubSpot's growing set of AI connectors.
