Infobip launched AI Hub, an overhaul of its platform that integrates advanced analytics, AI, and generative AI features with its core Software-as-a-Service (SaaS) portfolio. It also enables building end-to-end conversational customer journeys, upgrades customer engagement for various purposes, and drives business growth without coding knowledge.
Infobip collaborated with Microsoft in integrating generative AI within its customer engagement suite. Infobip AI Hub integrates OpenAI’s ChatGPT model through Microsoft Azure OpenAI Service.
Conversational ecosystem
With Infobip AI Hub, businesses can use an AI copilot to help navigate the platform and perform automated task workflows, create campaigns across social media channels and emails, and ensure customer loyalty with advanced analytics, customer behavior, and sentiment tracking plus churn prediction.
It can also leverage AI client insights, provide AI-analysed insights, previous call summaries, and suggested replies, and create conversational experiences in chatbots.
Evolving customer journey
“The customer journey is evolving from a fragmented experience across multiple channels to a conversational experience in one place. Cloud infrastructure, conversational chat apps, and generative AI now allow conversations between businesses and consumers, enriching customer experiences and consolidating disparate customer journeys into one seamless experience,” says Silvio Kutić, chief executive officer at Infobip.
“To facilitate this transition, we have launched AI Hub, which provides an end-to-end platform across the full customer journey integrating and upgrading current Infobip SaaS solutions with AI and connecting marketing, with sales and support.”
