Nutanix has introduced Nutanix Partner Central, a cutting-edge, intelligence-driven platform that redefines the partner experience. By consolidating essential resources, insights, and engagement opportunities, it accelerates decision-making and fosters growth.
The Big Four: Guiding principles for Nutanix Partner Central
Four guiding principles called "The Big Four" align the development of Nutanix Partner Central:
- Profitability – The platform provides partners with a clear view of their business performance and opens up new revenue streams. It's designed to maximise earnings potential through the Nutanix Elevate Partner Program, fostering business growth for Nutanix partners.
- Product – Nutanix Partner Central carries Nutanix's hybrid multi-cloud solutions to provide insights and data
- Long-Term Commitment – Nutanix's channel-first strategy aims to provide stability and predictability backed by continued investment in incentives, programs, and tools that will evolve alongside partners' needs.
- Trust – The platform offers transparency and security, providing partners with 24/7 access to critical information and enabling them to engage with confidence and reassurance.
Future enhancements
Future updates to Nutanix Partner Central will bring a host of new features, including comprehensive customer renewal insights, an AI-powered assistant, PartnerGPT, role-based views, an updated Partner Locator, demand generation insights, and personalised dashboards.
“As hybrid multicloud and AI adoption accelerate across Asia-Pacific and Japan, we’re seeing incredible opportunities for partners to lead the way in guiding customers through their digital transformation journeys. At Nutanix, our channel strategy is built on the pillars of simplicity, flexibility, profitability and partner autonomy — these are the principles that empower our partners to move swiftly from opportunity to execution. Through Nutanix Partner Central, we bring this vision to life, offering the insights, resources and collaborative tools our partners need to thrive. Together we’re unlocking the next wave of growth and innovation across the region,” said Michael Magura, vice president of Partner Sales, Asia-Pacific & Japan, Nutanix.
