The new platform aims to improve efficiency as it enhances internal processes and prioritises core functions such as marketing, sales, and customer experience by providing a comprehensive view of customer interactions.
Capt. Stanley K. Ng, PAL president and chief operating officer, said that this partnership is proof of their commitment to making digital transformation a strategic imperative and not just a buzzword.
“It’s about reimagining what Philippine Airlines can be, driven by technology, but always focused on the human experience. We welcome Salesforce as our partner in PAL’s pursuit to create a unified, trustworthy, and enriching customer journey.”
“We look forward to helping PAL realize the value of AI, data, CRM, and trust with data-driven insights to predict, personalise, and respond to evolving customer preferences at every touchpoint,” Sujith Abraham, Senior vice president & general manager at Salesforce ASEAN said.
As part of PAL’s journey towards full-fledged digital transformation, there are plans to expand the platform into other functional areas within the company in the future.