LinkedIn’s latest report, The ROI of AI, reveals how Artificial Intelligence (AI) transforms sales, from increasing efficiency to driving revenue growth.
AI in sales
The study found that AI aids in more efficient lead research, with 38% of sellers using the technology for leads (29% SG, 53% IN, 33% AU). Companies have also reported saving more than 1.5 hours per week using AI.
Moreover, AI-driven personalised outreach helps sales teams create more relevant and impactful messages. This leads to an average 28% increase in response rates (27% SG, 36% IN, 24% AU).
The study also found that AI-powered CRM integrations help streamline workflows, reduce administrative tasks, simplify meeting scheduling, and cause more efficient sales cycles. Most (69%) sellers reported an average one-week reduction (70% SG, 83% IN, 71% AU), and 68% said AI helps them close more deals (73% SG, 81% IN, 76% AU).
Finally, consistently using AI translates to stronger sales performance. The study reveals that sellers who exceed their quota are 2.5x more likely to use AI daily.
“In 2025, I expect these early adopters will be looking to demonstrate tangible gains from their AI investments. At the same time, companies that haven’t yet launched an integrated AI approach will get started targeting AI investments to enable growth and productivity to remain competitive.” Karin Kimbrough, chief economist, LinkedIn.
The ROI of AI
Ipsos studied 1,250 sales professionals in the United States, the United Kingdom, Germany, Australia, India, and Singapore.
