The first EY Global AI Sentiment Index found that Asia Pacific (APAC) consumers view Artificial Intelligence (AI) more positively than the global average, reinforcing the region’s potential to lead the world in AI adoption.
The survey of 15,000 citizens across 15 countries, including India, China, South Korea and Japan, showed that 85% of APAC consumers have at least some understanding of AI (versus the global avg. of 81%)
Moreover, 89% were at least somewhat comfortable using AI (versus the global average of 74%), and 71% felt that AI positively impacted their day-to-day lives (versus the worldwide average of 53%).
AI use
The study found that global AI use is highest in customer experience (31%) and personal applications like content translation (29%).
AI adoption is lower in energy and financial services, but the survey showed that people are open to AI playing a role.
Sameer Gupta, EY North America Financial Services Organisation Advanced Analytics Leader, said: “It’s encouraging that the research shows people have a high degree of comfort with financial institutions using AI to protect against fraud. But with few respondents seemingly aware of the extent to which AI is embedded in fraud prevention processes, there is an opportunity for financial institutions to better educate customers on how AI is already deployed for their benefit.”
