The potential growth difference for the social media management software market between 2023 and 2027 is USD 34.62 billion, according to Techavio’s Global Social Media Management Software Market 2023-2027.
Growth drivers and trends
Technological advancements primarily drive market growth, as well as mobile accessibility, community management, ad management, and video management further drive efficiency. As the industry continues to evolve, companies offer diverse tools for social media management, such as automated publishing, collaboration tools, and AI-powered tools for content strategy and engagement.
Amidst the rise in cyberattacks, the industry prioritises privacy compliance, as well as seamless API integration and E-commerce Integration. To enhance tracking and security, some social media management software platforms incorporate RFID Technology and Employee Advocacy Tools to empower employee engagement and amplify brand presence.
Leveraging analytics is the industry’s prevailing trend including analytics and reporting, engagement tracking, audience insights, and brand monitoring. Tracking influencer tracking, monitoring hashtags, and analysing sentiment drive informed decisions for the industry.Â
Social media management in APAC
In the Asia Pacific Region, CrunchBase noted 891 organisations in the social media management industry, primarily serving in the internet services and sales and marketing sector. Of these companies, 885 are for-profit while only 4 are non-profit.Â
