Moloco has announced a global strategic partnership with Xiaomi’s International Internet Business Department, aiming to integrate Moloco’s advanced machine learning (ML) algorithms to enhance the monetisation value of Xiaomi’s inventory through more personalised and effective ad targeting.
Ikkjin Ahn, Moloco co-founder and CEO, said, “As the mobile advertising industry continues to evolve, demands for efficient monetisation and the ability to target and reach the right users from advertisers continue to grow. We are thrilled to partner with Xiaomi’s International Internet Business Department and leverage Moloco’s deep expertise in machine learning and ad tech to not only enhance Xiaomi’s ad monetisation capabilities but also optimise the campaign results and ROI of the advertisers who work with us. Moving forward, we will continue to expand our collaboration to drive further growth in the mobile advertising industry.”
Maximising ML capabilities
Moloco’s ML capabilities are uniquely positioned to elevate Xiaomi’s advertising efforts, boosting performance in a way that sets this partnership apart. Moloco’s advertising platform, now integrated with Xiaomi’s app store (GetApps), offers advertisers a diverse range of advertising channels, including in-app ads and lock screen ads.
Since initiating a pilot partnership in 2023, Xiaomi’s advertising performance has seen improvements, including a steadily rising daily ad spend, optimised ad formats, and global market expansion.
The new partnership opens brands to further growth opportunities while optimising and enhancing global advertising performance.
Qiang Song, general manager of Xiaomi International Internet Business, said, “Our partnership with Moloco has delivered significant results in ad monetisation and campaign optimisation. Moloco has helped enhance the competitiveness of our ad platform and is enabling advertisers to precisely reach their target users.”
