Visa's new survey found that 74% of consumers in the Asia Pacific are using AI-powered tools to discover, track, or learn about products, but 26% hesitate to check out due to transparency issues and a lack of user control in AI-powered shopping.
"The way people shop is changing quickly, with AI now playing a growing role in how consumers discover and choose products," said T.R. Ramachandran, head of Products & Solutions, Asia Pacific at Visa. "But as AI becomes part of the checkout experience, trust and control become even more important. Consumers want to understand how their data is being used and feel confident that every transaction is secure. Building that trust is what will determine whether AI-powered commerce can truly scale."
AI-powered shopping concerns
The State of Digital Commerce in Asia Pacific 2025 study, conducted by YouGov, revealed that 32% of consumers are cautious about sharing personal or payment information with AI systems. Additionally, 45% said they would be more open to AI-powered or agentic commerce if they were assured of better payment security.
"Consumers are ready for AI to play a more active role in shopping, and agentic commerce has already started scaling beyond concept and into daily life," added Ramachandran. "For this shift to accelerate, trust and secure authentication must be in place. With solutions such as Tokenisation and Visa Payment Passkeys, Visa is delivering the seamless and secure experiences customers need — enabling people to shop with greater confidence as AI becomes a more natural part of everyday commerce."
The study surveyed 14,764 consumers aged 18 and above across 14 Asia-Pacific markets.
