LIV Golf and Salesforce launch Fan Caddie, named “Chip”, a new agentic golf companion that aims to provide real-time insights and interactive content for golf fans.
Denise Taylor, chief technology officer of LIV Golf, said: “With the powerful backing of Agentforce technology, Fan Caddie will strengthen our connection to and understanding of our audience and be able to take them on a customised journey across content, on-course action, merchandise, and fan experience.”
Chip
Chip is a second-screen companion within the LIV Golf app that provides a highly immersive, interactive, and personalised experience, seamlessly integrated into the app, all without ever closing the live stream of an event.
Agentforce 360 provides Fan Caddie with a unified data operating model to enable tailored interactions based on fan, player, team, and event context.
Key features include the following:
- Real-Time Tournament Insights & Replays
- Interactive Leaderboard
- “Shop the Look” allows fans to explore and purchase gear worn by their favourite players and teams in real time.
- On-Course Utility: Provides ticket and hospitality information.
- Customised Content Consumption: Fan Caddie customises content for fans
“Fan Caddie embodies Salesforce and LIV Golf’s commitment to transforming sports through real-world AI innovation,” said Adam Forrest, SVP Global Brand, Media and Sports Marketing, Salesforce. “Fan Caddie’s persona ‘Chip’ goes beyond the ‘what,’ to explaining the ‘why’ and ‘how’ – bringing energy and clarity to fans. Chip is a personification of the excitement and collaboration behind what is a key milestone for our multi-year partnership with LIV Golf.”
