HubSpot unveils its first CRM, launching a deep research connector with ChatGPT, aiming to provide a comprehensive view of the customer journey and give HubSpot customers a competitive edge. It also seeks to facilitate the application of powerful, doctorate-level research and analysis to customer data and context and to put those business insights to work.
“Launching the HubSpot deep research connector means businesses and their employees get faster, better insights because ChatGPT has more context. We’re thrilled to work together to bring powerful AI to many of today’s most important workflows,” said Nate Gonzalez, head of Business Products at OpenAI.
Deep research connector
Within ChatGPT, marketers, sales teams, customer success teams, and support teams can ask relevant questions and then use the insights to launch an automated workflow in HubSpot, take those actions in the Customer Success Workspace in HubSpot and activate Breeze Customer Agent in HubSpot to handle spikes in support tickets.
“The HubSpot connector is like having an extra analyst on the team, empowering sales reps to identify risks, opportunities, and next best actions,” said Colin Johnson, senior manager of CRM at Youth Enrichment Brands. “For a non-technical user, the fact that it’s easy to use and talks directly to my data is huge.”
“We’re building tools that help businesses lead through the AI shift, not just adapt to it,” said Karen Ng, SVP of Product and Partnerships at HubSpot. “By connecting HubSpot CRM data directly to ChatGPT, even small teams without time or data resources can run deep analysis and take action on those insights — fueling better outcomes across marketing, sales, and service.”
